Feel free to peruse East Liberty’s detailed Demographics Profile and view illustrations representing the population and income of the area. Or simply read on:

“Sales are 2.8 times projection. We under-estimated the market” – Whole Foods

“We are consistently hitting the million dollar sales mark per week and winning national performance awards.” – Home Depot

“Why East Liberty? Simply, the East Liberty area provides us with a great density of potential customers and allows for convenient ingress and egress.” Sarah Kenney, Whole Foods Market, May 2002

4 major food markets, over $100 Million in Annual Sales. (Giant Eagle, Whole Foods, Shop n Save)

$ spent on food at home — 1 mile: $77,525,497 3 mile: $359,572,847 5 mile: $646,625,445

Education­ — ­The area has the greatest concentration of post-secondary educated people in Pittsburgh: 52% of People within a 1 mile radius are collage educated or above.

Regional Hub—the trade area contains 8 major universities, hospitals and cultural institutions (UPMC, Pitt, CMU…).

Wealthy – In excess of 100,000 people in the primary trade zone have average household incomes of $81,774, the highest for any Pittsburgh location.

Trade Area = 2.5 mile radius. Whole foods attracts shoppers who drive as long as 2 hours to reach this destination.

Densely Populated –
375,000 people live within a 5-mile radius.
3 of Pittsburgh’s top 10 employers are located within the trade area with a combined total of 38,700 employees and 41,500 students

Regional Hub/ Convenient Ingress and Egress – 5 Major Regional arterial roadways and Port Authority’s East Busway converge in East Liberty. (Penn, Baum, Centre, Highland, Broad/Frankstown). 33,000 passengers per day, 800 buses per week, travel through Port Authority Hub

Drive Times and Shopping District Comparisons:

5 min. drive
Population Households
East Liberty 168,989 76,156
Monroeville 30,597 12,871
Robinson 21,015 8,349

10 min. drive
Population Households
East Liberty 407,857 179,661
Monroeville 165,619 70,136
Robinson 126,939 52,529

15 min. drive
Population Households
East Liberty 771,845 336,554
Monroeville 426,837 184,659
Robinson 289,406 118,700